"An internship can be your first hands-on experience with a potential career path."
Voice and Tone
We talk to our readers, never at them.
- Treat every message like it's a conversation.
- Keep the tone warm and focused on the specific audience you're trying to reach.
- Help your audience see themselves represented in the text.
- Don't use slang; be genuine, but also respectful and professional.
- Avoid impersonal articles like “students” and “their”; use “you” and “your” whenever possible.
We believe simple language opens doors.
"The world is full of signals — changes in temperature, pressure, frequency — and Texas State University’s Dr. Semih Aslan, associate professor of engineering, can read them."
Deciphering Signals, Engineering Solutions
- Use ordinary vocabulary and familiar phrases to get your point across.
- Be brief; organize your content into easily scannable and digestible chunks.
- Avoid complicated terminology, fancy words and insider language; this can cause readers to lose interest.
- Be sure not to alienate your readers; always review your writing with this in mind.
We are ready to change the world.
"We believe in connecting what you learn here to the world beyond college."
- Use an active voice.
- Match the enthusiasm and energy of your audience.
- The use of vibrant words and strong construction shows the world that Bobcats are a force to reckon with.
- Avoid passive sentences; put the source of the action at the front of the sentence.