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Texas State University


Our visual language connects current and future Bobcats to one of the greatest experiences of their lives. We are modern, engaging and authentic.
Closeup of photographer shooting pictures


Old Main framed by trees
Use the environment to frame your subject.
Violinist during a performance
Focus on the subject to emphasize details.
UAC arch shot from below
Use a low angle for a dramatic feel.

Best Practices

  • Practice storytelling techniques: wide establishing shot, mid-range centering on the subject, close-up detail of the action.
  • Frame your subjects with elements in the natural environment for an organic, layered feel.
  • Try low angles or off-center composition to create an interesting, dramatic feel.
  • Tightly frame your subject to make important details stand out.


  • Avoid clutter in the frame.
  • Remove water bottles, food and anything not related to the subject from the frame.


Teacher smiling
Natural light is vibrant and positive.
Classroom viewed through a wall of glass
Reflections create interest and add depth.
Vaquero statue from below
Cloudy days provide soft, even lighting.

Best Practices

  • Use natural light whenever possible.
  • Shoot outdoors in the morning or late afternoon when light is less intense. Cloudy days are best for even light.
  • When shooting in available light, place subjects so the light is on their face, not behind them.
  • Reflections create interest and add depth to the image.


  • Avoid shooting in low light or extremely bright conditions.
  • In low light, avoid placing the subject in front of the light source.


Students walking in San Marcos square
Don’t force the moment.
Teacher with students at a table
Give subjects something natural to do.
Students at their computers
Shoot the student's perspective.

Best Practices

  • Give your subject something natural to do, like daily routines, class projects or recreational activities.
  • Allow your subjects to talk freely.
  • Use the student perspective; shoot on campus to capture their environment whenever possible.
  • Be flexible; remember that your audience will not know if the subject has graduated or is in another major.


  • Don't ask for smiles; be patient.
  • Avoid forcing diversity into the scene.
  • Avoid dressing everyone in the same or similar attire, creating a staged look.