Our visual language connects current and future Bobcats to one of the greatest experiences of their lives. We are modern, engaging and authentic.
- Practice storytelling techniques: wide establishing shot, mid-range centering on the subject, close-up detail of the action.
- Frame your subjects with elements in the natural environment for an organic, layered feel.
- Try low angles or off-center composition to create an interesting, dramatic feel.
- Tightly frame your subject to make important details stand out.
- Avoid clutter in the frame.
- Remove water bottles, food and anything not related to the subject from the frame.
- Use natural light whenever possible.
- Shoot outdoors in the morning or late afternoon when light is less intense. Cloudy days are best for even light.
- When shooting in available light, place subjects so the light is on their face, not behind them.
- Reflections create interest and add depth to the image.
- Avoid shooting in low light or extremely bright conditions.
- In low light, avoid placing the subject in front of the light source.
- Give your subject something natural to do, like daily routines, class projects or recreational activities.
- Allow your subjects to talk freely.
- Use the student perspective; shoot on campus to capture their environment whenever possible.
- Be flexible; remember that your audience will not know if the subject has graduated or is in another major.
- Don't ask for smiles; be patient.
- Avoid forcing diversity into the scene.
- Avoid dressing everyone in the same or similar attire, creating a staged look.