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Texas State University
University Marketing
Web Guidelines
Texas State Web Guidelines Web Style Guide Logos

Logos

As the cornerstone of our brand, the Texas State logo conveys our eternal commitment to improving lives through education. We are proud, aspirational and memorable.
Texas State logo

Requirements

  • Resolution:  Use oversized image assets and size down with CSS to ensure clarity on modern devices.
  • Format:  SVG is strongly encouraged; JPG and PNG are also suitable.
  • Clear space:  Ensure logo has ample clear space on all devices; ideally use the x-height of the Texas State “T” as a minimum.
  • Integrity:  Do not typeset, colorize or customize any part of a logo; use only complete logos; request a logo here.
  • Print:  Logo requirements for print and web differ from each other. To ensure clarity, this guide includes web recommendations only. Print requirements are also available.

Primary

Primary Texas State 3-color logo
Primary Texas State logo in gold
Primary Texas State logo in white

Best Practices

  • The above logos are recommended specifically for web use; other colors and orientations exist but are less optimal.
  • Center horizontally in layouts whenever possible; this will best match the centered nature of the logo.
  • Pair three-color logo with light backgrounds, gold logo with light or dark backgrounds and white logo with dark backgrounds.
  • Use the logo as a single piece, including tagline and registered trademark symbol; never typeset or piece together. You can request a logo on the Brand Guidelines website.

Avoid

  • It's not necessary to use the primary logo at the top of your design. Due to its size this is often not optimal; don't force it.
  • Don't make the logo too big or too small on any screen; optimal size is between 220-380px.
  • Avoid using on image backgrounds.
 

Secondary

Secondary Texas State logo
Secondary Texas State logo in gold

Best Practices

  • The above logos are recommended specifically for web use; other colors and orientations exist but are less optimal.
  • Best used where space is limited (i.e., mobile screens); logo remains prominent without sacrificing vertical space.
  • Can be left- and right-justified or centered depending on layout.
  • Pair three-color logo with light backgrounds and gold logo with dark backgrounds.
  • Use the logo as a single piece, including registered trademark symbol; never typeset or piece together.

Avoid

  • Don't make the logo too big or too small on any screen; optimal size is between 175-350px.
  • Avoid using on image backgrounds.
  • Do not use a reverse or white version of this logo.

Resources