Logos
As the cornerstone of our brand, the Texas State logo conveys our eternal commitment to improving lives through education. We are proud, aspirational and memorable.

Requirements
- Resolution: Use oversized image assets and size down with CSS to ensure clarity on modern devices.
- Format: SVG is strongly encouraged; JPG and PNG are also suitable.
- Clear space: Ensure logo has ample clear space on all devices; ideally use the x-height of the Texas State âTâ as a minimum.
- Integrity: Do not typeset, colorize or customize any part of a logo; use only complete logos; request a logo here.
- Print: Logo requirements for print and web differ from each other. To ensure clarity, this guide includes web recommendations only. Print requirements are also available.
Primary



Best Practices
- The above logos are recommended specifically for web use; other colors and orientations exist but are less optimal.
- Center horizontally in layouts whenever possible; this will best match the centered nature of the logo.
- Pair three-color logo with light backgrounds, gold logo with light or dark backgrounds and white logo with dark backgrounds.
- Use the logo as a single piece, including tagline and registered trademark symbol; never typeset or piece together. You can request a logo on the Brand Guidelines website.
Avoid
- It's not necessary to use the primary logo at the top of your design. Due to its size this is often not optimal; don't force it.
- Don't make the logo too big or too small on any screen; optimal size is between 220-380px.
- Avoid using on image backgrounds.
Secondary


Best Practices
- The above logos are recommended specifically for web use; other colors and orientations exist but are less optimal.
- Best used where space is limited (i.e., mobile screens); logo remains prominent without sacrificing vertical space.
- Can be left- and right-justified or centered depending on layout.
- Pair three-color logo with light backgrounds and gold logo with dark backgrounds.
- Use the logo as a single piece, including registered trademark symbol; never typeset or piece together.
Avoid
- Don't make the logo too big or too small on any screen; optimal size is between 175-350px.
- Avoid using on image backgrounds.
- Do not use a reverse or white version of this logo.
Resources
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