Web Guidelines


Digital Brand

Our web identity is built on a living design system and leads with the principles of accessibility and usability for every visitor.

Calico Template transition process: everything you need to know about transitioning your Gato website from the Standard to the Calico Template.

Texas State style guide grid

Web Style Guide

Learn how to use the color palettes, fonts and logos that represent Texas State. You’ll also find tips and tricks for the best photography and writing for the web.

Gato Template Content Types

Banners and buttons, sliders and separators … here, find out about the components that are available for building your Texas State webpage. Our guide will explain how and why to use these pieces effectively.
laptop view of gato content types


Each of us has the responsibility to make our sites accessible to everyone. On this Gato support site, learn about communicating clearly with captions, navigation, alt text and more.